
If you want to look strong, train anywhere. If you want to be strong, train here.
Most lifters train hard. A few lift well.
But very few ever learn how to combine:
Precision technique
Elite strength development
True performance recovery
Nutrition that fuels training
A mindset built for progress
A mindset built for progress
When these align, everything changes.
The bar moves cleaner. The body feels stronger.
The athlete becomes undeniable.
That’s Human Performance Optimisation and it’s what makes my coaching different..



Build Competitor Programme
BUILD COMPETITOR combines competition-focused programming and human performance coaching to help you lift cleaner, move stronger, and compete with confidence. Perfect for lifters preparing for an upcoming meet, with weekly check-ins, personalised adjustments, and direct video/voice feedback. Includes a supportive team chat to keep you accountable and performing at your best. Build your technique, and elevate your performance on the platform.
Build Elite Programme
BUILD ELITE combines individualised programming and human performance coaching to help you train smarter, stronger, and perform at a higher level. Perfect for lifters wanting weekly feedback,
personalised check-ins, comp game planning, and mindset fundamentals that elevate confidence and consistency. Includes nutrition guidance, regeneration support, post-comp review, and future planning to keep you progressing long after the block ends.

I’m not just a coach.. I’m a lifter, a competitor, and a performance specialist who’s spent the last 18 years studying what truly builds strong, resilient athletes.
From my career as a military Physical Training Instructor to coaching Olympic lifting at the highest levels,
I’ve seen one thing remain true:
most people train hard, but very few train right.
My background in Human Performance Optimisation, strength & conditioning, and weightlifting coaching allows me to create a system that blends science, real-world experience and precision to help you lift cleaner, get stronger, recovery faster to perform at a level you didn’t think you were capable of.
If you’re ready to train with intent, discipline, and purpose..
I'm here to BUILD lifters into athletes. Athletes into performers.
Most lifters see rapid technical improvements within weeks and strength increases across each block. Many progress to hitting PBs, qualifying for teams, and improving competition consistency.
You receive personalised weekly programming, video analysis, technical feedback, and clear cues to refine your lifts. You can send videos and receive regular reviews and adjustments.
Yes. I coach complete beginners through to athletes competing at national and international level events. Programmes are tailored to your experience, goals, and training schedule.
A barbell, plates, and basic lifting space are enough to begin. For more advanced phases, platforms, blocks, jerk stands, and accessories can be incorporated if available.
If you have any other questions drop me a email at [email protected]

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